01992 535774 0
‘Jewel’ in the crown for 4 Aces

Packaging specialist, 4 Aces will be launching its most elegant ‘To Go’ cup yet in 2018.

The company is preparing to roll out its Diamond cup, the latest in its collection of eye-catching hot cups for the HoReCa and vending markets, in time for the winter months.

The Diamond cup’s name has been chosen to reflect the intricate diamond shapes woven into the cup’s raised surface, which has been designed to give the cup a better grip and to reinforce insulation. The textured surface also makes the cup easier to carry when containing hot fluids and provides a stylish and attractive outer layer to complement the premium product.

The sophisticated slate grey Diamond cup will initially be made available in 8 oz, 12 oz and 16 oz sizes and can be ordered as part of a mixed pallet allowing customers to sample the product before ordering any further larger quantities.

Managing director of 4 Aces, Chris Penn comments: “We identified a gap in our product range as we don’t currently have a strong, stand out, unbranded, premium hot cup. Having worked on several designs, the Diamond absolutely nails it and is set to be a firm favourite judging by the responses we have had from those who have viewed the samples.

“Non-branded printed cups are on trend in the HoReCa market at the moment and there is increased competition as demand is so high for these particular products. The Diamond immediately provides us with a showcase item as it is a high quality cup that feels good to the touch as well as looking chic and classy.”